The advanced platform for your Geomarketing research
No installation. Automatically updated. Working with many devices (smartphone, tablet, computer, touchwall).
Geomarketing analysis in more then 25 Countries.
Demographic data, socio-economic data and industry players are always available at the latest update.
Based on Google Map it has a user friendly interface.
24h / 24h
Always accessible everywhere you are.
6 languages available.
Make your subscription with the functions, databases and countries according to your needs.
It uses Google technologies to query, georeferencing, and displaying large amounts of data.
Modules / Functionalities
It provides socio-demographic and economic information’s on various administrative levels: by regions, provinces, municipalities and Zip Code (Italy).
In particular maps, tables and charts are reported related to:
- age classes
Thematic Maps Module
It allows you to create thematic maps on various administrative levels based on data directly imported by the user.
A series of default maps are also available related to socio-demographic and economic variables on all administration levels.
Analyzes the catchment area from the following standpoints::
- socio-demographic: inhabitants, families, foreigners, age and sex classes;
- occupational: employed, unemployed, manpower, and unemployment rate;
segmenting outputsby time isochrones/ isometrics as well as by municipality / Zip Code (Italy). Furthermore it provides comparisons on previous variables, including the catchment area and the municipality / region / province / state where the location is based in.
Analyzes the Catchment Area from an economic point of view: index numbers of income and consumption, income levels and consumption by product category, segmenting the output by isochrones and/or isometrics and municipality / Zip Code (Italy).
Provied databases of competition in the area of interest. The currently available categories are:
- Shopping Centre, Retail Parks, Factory Outlets, Pipelines (CC/RP/FO), Hypermarkets, Fashion etc.
- Other available data (Hypermarket, clothing, etc)
Analyzes the competitive tension present within a catchment area, estimating how much the resident population is subject to the attraction exerted by individual competitors and providing feedback on areas of overlapping.
It also allows you to compare multiple locations simultaneously and then identify the Best Location. The above mentioned dynamics are represented on the map within the intersection basin.
Allows to simulate through the application of modelling (gravitational type):
- the current competitive scenario, providing estimates based on systematized capacity comparative attractions analysis of the various players, on the theoretical origin of proper customers and / or on current market shares;
- the future scenario, determined by the arrival of a new competitor and / or enlargement of an existing structure and / or the closure of a player; possible estimates (in relation to all systematized competitors) regarding new performances, eventual losses and changes in the Basin of Influence.
Allows you to analyze data concerning the source of proper customers and its performance.
Data can be “loaded” on the platform, directly by the user and processed instantaneously.
Fidelity Cards Module
This module allows you to analyze the the Fidelity Cards data: punctual representation on map of individual Fidelity Cards, heat maps, segmentation of the fidelities in purchase clusters, analyzes of fidelity / infidelity within the same network considering the family spending power.
In addition, it is possible to analyze the trend of purchasing behavior (spending pattern, the average receipt, market shares, etc.) with reference to all the various areas of interest (Municipality, Zip Code, Catchment Areas, Manual Areas, etc.) both to selected time intervals (monthly basis).
MS Model Module
This module allows you to apply gravitational functions (exponential) and to estimate the market share and the prospective revenues of a specified location.
The function parameters are editable and allow the user to check the results (output) in real time.
Prediction Model Module
This module allows you to estimate the turnover of a new sales point of a specified chain by using inferential statistical models (eg. Multiple regression models). It is particularly suitable in case of chains that presents small/medium-size sales areas that respond less effectively to pure gravitational models.
The tailored equation, implemented on uGeo platform (for an immediate and easy use) and specific for each individual chain, is the result of off-line analysis which in addition to identify and measure the variables that significantly affect the turnover, also allows to analyze and qualify the existing network performance.
Analysis and representation through “heat maps” for all administrative levels (regions, provinces and municipalities) by the distribution on the territory:
- Demand, population / potential marketplace (for all sectors);
- Offer, competitors and related coverage of the territory;
- Opportunities, identification of areas with the greatest potential.
Thanks to this module you can make extractions/groups/filters of Shops and/or aggregated commercial structures (Shopping Centres, Retail Parks, Factory Outlets, etc.) based on a variety of user-selectable criteria: merchandise sector, sign, surface, performance, geographical area, etc.
The Output will be returned and on map (with icons that show the sign of the sales point and/or category of membership) and in tabular format exportable to Excel and/or Acrobat Pdf format.
High Streets & Walk Score Module
It allows you to represent and classify in terms of retail potential the major “fashion street” within each municipality in the Italian territory.
It is also possible obtain information about pedestrian flows and related daily/weekly/monthly/yearly -trends of about 1,000 roads pedestrian traffic segments in the major Italian historical centers.
Tutte le analisi presenti all’interno della piattaforma uGeo sono realizzate tramite lo sviluppo e l’applicazione di modelli econometrici e statistico-gravitazionali elaborati da URBISTAT e verranno spiegati al cliente, in maniera più approfondita, durante un eventuale incontro di approfondimento
uGeo for smartphone
more than 25 countries