What is Geomarketing
Geomarketing is the analysis of demographic and economical data of a territory to plan marketing strategies. By using a digital map users can display information about competitors, consumption, distribution, fidelity cards, estimate turnover, additionally you can use them to make presentations.
Geomarketing is a modern approach used in the modern trade and the reorganization of retail types.
The ease of use and the automation of procedures allows you to save time and money.
Today, there are many softwares that can provide you a better understanding of the territory. However that’s not enough. All investors needs to have a competitive advantage over their rivals to successfully compete on the potential market.
uGeo® geomarketing software will provide that advantage.
How Geomarketing works?
Geomarketing helps your business
In the past planning a business strategy was very difficult and expensive: weeks of studies, many time spent by finding information, sheets full of accounts and predictions similar to the toss of a coin. Modern technology can easily display data in a Map, generate report and predict future scenarios.
By using a computer, a tablet or a smartphone with a few clicks or taps you will have all the data located on the territory as population, consumption, POI, corporate headquarters, competitors, fidelity cards and more are concerned.
In a complex system such as the modern economy, it’s of fundamental importance identifying recurring trends in customers purchase behaviour so as to estimate the future spending patterns. For example, a person purchases depend mainly on the time taken to reach a point of sale (depending on streets type, traffic, parking) and from his income. Knowing these two variables for the population around a store you can estimate the turnover as well as make prediction of new openings.
This is a simplistic example, but it gives an idea of how you can match territorial and economic data.
Common Geomarketing operations
A Geomarketing study is usually composed by this steps:
Choose a location on a advanced Map viewSet the position on a Map where you have to make the analysis.
Adjust Map Zoomor other Map featuresYou can consider the territory from a entire Country to a small district.
Display Competitorsreal or in future scenariosShow your competitors from our database or by manual editing.
Compare data with tables and graphEasy way to consider the data in their entirety and make comparisons.
Display report and export pdf, excel or printing dataMake beautiful and professional presentations with your common software.
Take decision, reach results be more competitiveSave time and money: estimate turnover, understand competitors stategies, find new customers.
How can Geomarketing help you
Geomarketing is a modern approach to analyze business on territory. Many variables like people, competitors, consumptions, streets availability are analyzed together to predict and evaluate the best area where to locate a business.
- Planning your business strategies
- Analyzing competitors
- Estimate turnover
- Choose the best location
All of this allows companies to have a better position in the market and studying
possible scenarios before they happen.
Geomarketing ad-hoc researches
The Research Branch of UrbiStat do ad hoc studies and researches and tries to meet the most demanding requirements of the Retail industry.
The processed products can be summarized into 3 categories:
- Feasibility studies
- Field analysis
In particular, through the application of gravity models of trade, we can obtain estimates relating to:
- Turnovers produced by a new opening (dealer)
- Number of visitors per year of a new Shopping Centre
- Potential market for a certain product sector
- Identifications of the most productive areas
- New performances derived from the changes in the current scenario (new road buildings, expansions, openings, closings, etc.)
Program & Software
Do you need a Geomarketing software?
uGeo is the Geomarketing Software by Urbistat. With uGeo you can make easily sophisticated marketing analysis and studies over many Countries. You don’t need any CD or DVD, it is based on Google Maps and accesible with any devices. Try it now.